CRM & Campaign Management
Our team of Customer Relationship Management (CRM) and Campaign Operations experts weave technology and innovation every day to design powerful Loyalty and Campaign Management solutions for your business.
From your farthest to your newest customer, we ensure you eliminate the risk of missing any opportunity to enhance loyalty, brand recall, and cart size.
The Grsshopper Advantage
Our experience in Cannabis Retail has equipped us with skills that ensure no matter how you complex, disjointed, and varied your data sources – we build the technology that collects, cleans, and organises your customer data.
We, then, utilize this goldmine of data to fuel Loyalty programs and Campaigns that are highly scalable and available to your customers across geographies.
CRM
A CRM is as good as the intelligence it provides on your customer’s behaviours and preferences. That’s why our CRM practices begin at building a full, 360-degree view of your customers – their purchase history, demographics, preferences and more.
Right off the bat, this holistic view powers a seamless Loyalty program that boosts engagement and brand connect.
Loyalty Management Solutions
Our Loyalty Management Solutions create a world-class digital experience for your customers and establish a strong brand recall – efficiently and effectively.
Automated workflows that lend efficiency and consistency to digital engagements
Greater personalization via customer’s data and transactional records
Deploy a variety of reward formats from points, tiered, specific purchase, surprises, referrals etc
Analytics that accurately reveal your loyal customers’ preferences and guide your customer experience strategy
Close monitoring and tracking of end-to-end loyalty systems to arrest gaps on time
Given the scale and pace at which the Cannabis industry is expanding, loyalty programs have come to play a huge role in retaining as well as attracting customers.
Our work here has helped us sharpen the skills needed to build hyper-relevant and bi-directional loyalty processes. Those that allow you to engage relevantly with your medical as well as recreational customers; whilst providing you – the business – valuable feedback about your customer’s buying habits.
Campaign Management
The audience insight that your CRM – especially your Loyalty system – throws at you is a force multiplier in running campaigns that deliver results. At Grsshopper, we know how to leverage this resource to execute successful email and text campaigns.
And we know it takes more than writing great copy or nailing that perfect frequency. That’s why we give each lever of Campaign Management its due time and attention.
Our experts come together to convert your customer experience and revenue goals into a multifaceted, multichannel campaign. From promotions to SEO, we ensure the campaigns are personalised, cost-effective, and afford clear visibility to business.
Within Cannabis Retail, we have executed large-scale, event and schedule based email plus text campaigns. Our Project Management and Campaign Operations expertise helped us design highly-detailed and comprehensive processes that cut across multiple decision makers and influencers.
From buyers to regional marketing teams and specific dispensaries, we mapped the right stakeholders to the right step to keep the ball of promotional, editorial, and branded emails rolling from one week to another.
We also facilitated a smooth and much-needed transition from predominantly text-based campaigns to email campaigns. As expected, that significantly dropped the telecommunication costs; opened doors for greater personalization and visibility to business; and helped us foil the 10DLC clog.
Our deliverability percentage lept from 35% to 99.8% within 8 months. All the while, maintaining a tight grip on effectiveness through regular A/B testing, impact on key metrics like click-through-rates, website sessions, revenue and more.